Mission, Vision, & Values

The City of Ashland is committed to achieving a shared vision for the organization and its community. The vision, mission, and values (guiding principles) are the result of a thoughtful and inclusive process designed to set the City and organization on a course that meets the challenges of today and tomorrow.

MISSION OF THE CITY OF ASHLAND

To always promote the betterment of Ashland.

VISION FOR THE CITY OF ASHLAND

A thriving community that values its environment.

Ashland, Chequamegon Bay

VALUES OF THE CITY OF ASHLAND

  • Natural Environment
    We appreciate the natural environment as a cornerstone of our community, now and for future generations. Consideration of land, air, and water quality will affect our decisions.
  • Rich History
    We promote and preserve our history. Knowledge of the past, our historical architecture, and distinctive neighborhoods instill community pride.
  • Unique and Diverse Cultures
    We embrace diversity and respect a variety of perspectives, opinions, traditions, experiences, cultures, and identities. We create, promote and support a welcoming and inclusive environment.
  • Way of Life
    We foster a way of life that promotes a sense of well-being and fulfillment. We support excellent municipal services in a thriving economy and vibrant community.
  • Stewardship
    We will build a stronger and more resilient Ashland for today and future generations. By embracing stewardship, we sustainably manage our human, natural, financial, and material resources.